When you are designing your own website, you will want to spend a lot of time ensuring that it is exactly how you want it to be. However, all that time and effort that you have spent will be wasted if you cannot attract visitors to the site. The most important thing you can do to increase the amount of traffic your site receives is to make sure that it is easily found in a search engine. There are techniques that you can use to make your site easier to find when someone carries out a relevant internet search. These are called Search Engine Optimization (SEO) techniques and they should be given careful consideration when you are designing your website.
Make Sure Your Content Can Be Indexed
Most search engines will only index HTML content. This means you need to ensure that everything that you want a search engine to be able to find is in this format. This includes all images and texts. If you are using the services of a web designer then they will be able to make sure that all the content you want to be found is formatted correctly.
Use Of Keywords
Keywords are the words or phrases that people search for in a search engine. You will want to ensure that phrases that people are likely to search for in relation to your product can be found in the content of your website. However, if a search engine thinks that you are just using keywords for the sake of it to try and improve your ranking then it may mark your site as spam. You will need to find a balance between using the keywords enough to get noticed, but not overusing them. This is something that a web designer will be able to help you with.
Make Good Use Of Title Tags
Title tags tell people who have found your site in an internet search what the site is all about. They need to be descriptive but to the point. They also need to be accurate to be effective as if people don’t find the content that they were expecting then they will just leave the page. It is also a good idea to include your keywords in these tags to help the search engine find them easily.
Avoid Duplicate Content
Having good quality content is another SEO technique as this content is more likely to get shared and have other site link back to it and this can improve the ranking of your site. However, if the search engine detects that there is duplicate content on your website it will penalize your site and this can negatively effect the ranking of your pages. It is a good idea to continually refresh the the content of your website as this will not only help with SEO but it will also encourage your customers to check back often to see what is new.
Incorporating SEO techniques into the design of your website does not have to be difficult and if you are using the services of a Dallas website designer then they should use these techniques as a matter of course. An important thing to remember about SEO is that your competitors will almost certainly be using it to improve their own rankings in a search engine and this could give them an edge if it is not something that you are doing yourself.